The achievement of social media marketing lies in the right mix of worthwhile strategies. The wrong mix will simply reduce the traffic from targeted consumers rather than attract them. If you devise your social media strategies such as social media optimization based on current trends, you may increase profits and use social networking sites successfully for marketing. Here are the recent tendencies highlighted in an article published by Forbes based on the 2013 Social Media Marketing Industry Record.
Low Usage of Social bookmark management Sites
According to the analysis reports, the use of social bookmark submitting sites has decreased to 10 percent coming from 26 percent in 2011. This considerable drop of usage plainly indicates the fall of book-marking sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among marketing experts, majority of sites (e. g. DIGG, Friendfeed) are almost declining. Therefore , it is not a good practice to trust a bookmarking web page blindly for advertising purposes in the current situation. Instead, check for web sites that are most well-liked and perform the bookmarking very very carefully.
Decline of Daily Deal Sites
Daily deal features or just daily offerings of deals are thought to be a powerful way to attract a lot of targeted customers at any given time. The research report says that around 80 percent of marketers are generally not interested in using the virtually all popular daily package sites including Groupon or Living Friendly for their campaigns in the future.
Now people target more on the very long returns that they obtain from their purchases as time passes. Hence, it is advisable to apply social networking sites for permanent marketing goals rather than daily goals.
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Marketers whom use social media to get marketing will definitely carry out social media campaigns (using social networking sites pertaining to promotion) for their goods and services to attract targeted customers. The campaigns will be successful only if the kind of site is popular amonst the customers.
The research survey indicates that online marketers who spend much more than 40 hours every week for social media marketing perform their campaigns considerably more intensely through Google+, You Tube, Pinterest and Instagram compared to those who spend six hours or much less a week on social media marketing. Also, around 92 percent of marketers who have five or maybe more years of experience prefer LinkedIn than per cent of marketers having less than five numerous years of experience. Forum advertising has also decreased to 16 percent this coming year from 24 percent in 2011.
Around 67 percent of entrepreneurs are planning to increase promotions through Twitter although it is a slight cut down from 69 percent last year. Young marketers, more than older kinds prefer photo sharing sites including Instagram pertaining to launching campaigns. 62% chose blogging since several suitable platform to perfect, which is the highest 1 followed by Google & (61%) and Facebook or myspace (59%).
Trends of B2C and BUSINESS-ON-BUSINESS Marketers
Business to Consumer (B2C) Online marketers use Facebook at a higher rate of 67% than other platforms. Regarding Business to Organization (B2B) marketers, equally Facebook and LinkedIn have equal most 29% each. Provided below is the pie graph and or chart showing usage stats for each platform with regard to B2C and BUSINESS-ON-BUSINESS marketers.
B2B marketers use a more diverse array of platforms compared to B2C marketers. Both of them do not completely utilize running a blog and have minimal You Tube usage.
If you are a B2B or B2C marketer, try to inspire blogs as they are perceived as the most popular social media system. YouTube being the 2nd largest search engine, you can enjoy the benefits it gives by posting low cost videos. Orabrush (B2C Company) and Blentec (B2B Company) are getting to be strong brands by using low cost YouTube video clips.
As B2B entrepreneurs increasingly use LinkedIn, they have an opportunity to utilize SlideShare (owned by LinkedIn). This social media entity can be used meant for generating leads pertaining to B2B organizations.
Fewer Check-ins Online
In accordance with the research reports, there is also a decrease in the usage of geo-location services including Foursquare from 17% this summer to 11% this coming year. These services let check-in to your places automatically online. The decline in these types of services indicates that people are now concerned more about privacy and safety. Marketers can easily tackle this situation simply by introducing contests and rewards. This will encourage people to check-in considerably more.
If you are still after the old strategy for social media, then it is the time to develop new strategies based on all these current trends. It is better to entrust this tiresome task to a dependable social media marketing company which offers reliable social media marketing services rather than try utilizing the strategies all on your own.